The Sony K-77XR8B is a 77″ Class OLED 4K HDR Google TV built to bring clear, detailed picture quality and powerful smart features to your home entertainment setup. With self-lit OLED pixels delivering deep blacks and real colours, this TV makes movies, shows, and games look sharp and lifelike. Its Google TV platform gives you easy access to popular streaming services and voice controls, while a fast refresh rate and advanced motion processing help keep sports and action scenes crisp and steady. Whether you’re watching your favourite content or connecting devices for gaming and media, this TV offers performance and convenience for everyday viewing. 

Key Features

  • 77″ 4K Ultra HD OLED panel with over 8 million self-lit pixels for deep contrast and bright highlights. 
  • Google TV interface with built-in access to top streaming apps, voice search, and smart controls. 
  • Advanced picture processing with XR Processor™, XR Clear Image, and XR OLED Motion™ for sharp, smooth visuals. 
  • Acoustic Surface Audio+™ system that turns the screen into the speaker for aligned sound and clearer dialogue. 
  • HDR compatibility with Dolby Vision®, HDR10, and HLG for enhanced colour and detail in supported content. 
  • HDMI 2.1 support with 4K/120 Hz refresh, VRR and ALLM for gaming and fast action.
  • Connectivity including Wi-Fi, Bluetooth, Chromecast built-in and Apple AirPlay for seamless casting and device pairing.

Why Buy

This Sony K-77XR8B TV is ideal if you want a large screen with sharp picture clarity and easy access to entertainment apps in one place. It’s designed to handle a range of viewing needs from movies and shows to fast sports and gaming, with sound and visuals that work together for a balanced experience.

  • Big, detailed display with deep contrast that enhances picture quality in varied lighting.
  • Smart TV features that make finding and controlling content simple and voice-friendly.
  • Advanced motion and gaming support for smooth performance with fast scenes and next-gen consoles.


Product Specifications

General Information
Model Name K77XR8B
Release Year 2024
Display Type OLED
Operating System Google TV (Android TV)
Processor XR Processor
Storage 32 GB
Display
Screen Sizes Available 77″
Resolution 3840 × 2160 (4K UHD)
HDR Support HDR10, Dolby Vision, HLG
Refresh Rate 120 Hz
Variable Refresh Rate (VRR) Yes
Auto Low Latency Mode (ALLM) Yes (HDMI 1/2/3/4)
Viewing Angle 178° / 178°
Brightness Typical OLED contrast with deep blacks
Contrast Near Infinite (self-lit pixels)
Video
Video Processor XR Processor
Picture Modes Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Game Modes
Upscaling XR Clear Image
Motion Enhancement XR OLED Motion, Auto Mode
Color Enhancement Live Colour Technology
Audio
Speaker Type Acoustic Surface Audio+ with Sound Positioning Tweeter
Audio Power Output 13W + 13W + 10W + 10W + 10W
Dolby Audio Support Dolby Audio, Dolby Atmos
DTS Audio Support DTS Digital Surround, DTS:X, DTS Express
Simulated Surround Sound 3D Surround Upscaling
Connectivity
HDMI Inputs 4 × HDMI 2.1 (4K120/eARC/VRR/ALLM)
USB Ports 2 × USB
Ethernet Port 1 × RJ45
Wi-Fi Wi-Fi 6 (802.11ax)
Bluetooth Bluetooth 5.3
Audio Output 1 × Optical Digital (TOSLINK)
Other Ports 1 × RF (Terrestrial/Cable), 1 × 3.5 mm Analog Audio, RS-232C
HDCP Support Yes (HDCP 2.3)
eARC Support Yes
Features
Smart TV Platform Google TV
Voice Assistants Google Assistant, Apple AirPlay
Streaming Services Netflix, YouTube, Disney+, Prime Video, etc.
Gaming Features HDMI 2.1, VRR, ALLM, 4K@120Hz
IMAX Enhanced Yes
Ambient Optimization Yes (Auto Calibration with CalMAN)
Accessibility Features Voice Search, On-Screen Text Options, Closed Captions
Physical Specifications
Dimensions (W × H × D) without Stand 67.5″ × 38.74″ × 1.5″ (1713 × 984 × 38 mm)
Dimensions (W × H × D) with Stand 67.5″ × 39.84″ × 15.94″ (1713 × 1012 × 405 mm)
Weight without Stand 71.2 lb (32.3 kg)
Weight with Stand 74.9 lb (34 kg)
VESA Mounting Pattern 300 × 300 mm
In the Box
Included Accessories AC Power Cord, Batteries, Quick Setup Guide, Table Top Stand, Voice Remote Control
Warranty
Manufacturer Warranty 1-Year Limited Warranty

Sony K-77XR8B 77″ 4K OLED Google TV FAQs

Which HDR formats are supported?

It supports HDR10, Dolby Vision, and HLG, ensuring compatibility with most streaming services, Blu-ray discs, and broadcast content.

How does the sound work without visible speakers?

Sony’s Acoustic Surface Audio+ turns the screen into the speaker, so sound comes directly from the action on screen, improving dialogue clarity and realism.

How many HDMI 2.1 ports does it have?

The TV includes four HDMI ports, with HDMI 2.1 features such as VRR, ALLM, and eARC available for compatible devices.

Is this TV good for bright rooms?

OLED performs best in controlled lighting, but Sony’s XR processing and contrast control help maintain detail and clarity in moderately bright rooms.