The Sony K-77XR8B is a 77″ Class OLED 4K HDR Google TV built to bring clear, detailed picture quality and powerful smart features to your home entertainment setup. With self-lit OLED pixels delivering deep blacks and real colours, this TV makes movies, shows, and games look sharp and lifelike. Its Google TV platform gives you easy access to popular streaming services and voice controls, while a fast refresh rate and advanced motion processing help keep sports and action scenes crisp and steady. Whether you’re watching your favourite content or connecting devices for gaming and media, this TV offers performance and convenience for everyday viewing.
Key Features
- 77″ 4K Ultra HD OLED panel with over 8 million self-lit pixels for deep contrast and bright highlights.
- Google TV interface with built-in access to top streaming apps, voice search, and smart controls.
- Advanced picture processing with XR Processor™, XR Clear Image, and XR OLED Motion™ for sharp, smooth visuals.
- Acoustic Surface Audio+™ system that turns the screen into the speaker for aligned sound and clearer dialogue.
- HDR compatibility with Dolby Vision®, HDR10, and HLG for enhanced colour and detail in supported content.
- HDMI 2.1 support with 4K/120 Hz refresh, VRR and ALLM for gaming and fast action.
- Connectivity including Wi-Fi, Bluetooth, Chromecast built-in and Apple AirPlay for seamless casting and device pairing.
Why Buy
This Sony K-77XR8B TV is ideal if you want a large screen with sharp picture clarity and easy access to entertainment apps in one place. It’s designed to handle a range of viewing needs from movies and shows to fast sports and gaming, with sound and visuals that work together for a balanced experience.
- Big, detailed display with deep contrast that enhances picture quality in varied lighting.
- Smart TV features that make finding and controlling content simple and voice-friendly.
- Advanced motion and gaming support for smooth performance with fast scenes and next-gen consoles.
Product Specifications
| General Information | |
|---|---|
| Model Name | K77XR8B |
| Release Year | 2024 |
| Display Type | OLED |
| Operating System | Google TV (Android TV) |
| Processor | XR Processor |
| Storage | 32 GB |
| Display | |
| Screen Sizes Available | 77″ |
| Resolution | 3840 × 2160 (4K UHD) |
| HDR Support | HDR10, Dolby Vision, HLG |
| Refresh Rate | 120 Hz |
| Variable Refresh Rate (VRR) | Yes |
| Auto Low Latency Mode (ALLM) | Yes (HDMI 1/2/3/4) |
| Viewing Angle | 178° / 178° |
| Brightness | Typical OLED contrast with deep blacks |
| Contrast | Near Infinite (self-lit pixels) |
| Video | |
| Video Processor | XR Processor |
| Picture Modes | Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Game Modes |
| Upscaling | XR Clear Image |
| Motion Enhancement | XR OLED Motion, Auto Mode |
| Color Enhancement | Live Colour Technology |
| Audio | |
| Speaker Type | Acoustic Surface Audio+ with Sound Positioning Tweeter |
| Audio Power Output | 13W + 13W + 10W + 10W + 10W |
| Dolby Audio Support | Dolby Audio, Dolby Atmos |
| DTS Audio Support | DTS Digital Surround, DTS:X, DTS Express |
| Simulated Surround Sound | 3D Surround Upscaling |
| Connectivity | |
| HDMI Inputs | 4 × HDMI 2.1 (4K120/eARC/VRR/ALLM) |
| USB Ports | 2 × USB |
| Ethernet Port | 1 × RJ45 |
| Wi-Fi | Wi-Fi 6 (802.11ax) |
| Bluetooth | Bluetooth 5.3 |
| Audio Output | 1 × Optical Digital (TOSLINK) |
| Other Ports | 1 × RF (Terrestrial/Cable), 1 × 3.5 mm Analog Audio, RS-232C |
| HDCP Support | Yes (HDCP 2.3) |
| eARC Support | Yes |
| Features | |
| Smart TV Platform | Google TV |
| Voice Assistants | Google Assistant, Apple AirPlay |
| Streaming Services | Netflix, YouTube, Disney+, Prime Video, etc. |
| Gaming Features | HDMI 2.1, VRR, ALLM, 4K@120Hz |
| IMAX Enhanced | Yes |
| Ambient Optimization | Yes (Auto Calibration with CalMAN) |
| Accessibility Features | Voice Search, On-Screen Text Options, Closed Captions |
| Physical Specifications | |
| Dimensions (W × H × D) without Stand | 67.5″ × 38.74″ × 1.5″ (1713 × 984 × 38 mm) |
| Dimensions (W × H × D) with Stand | 67.5″ × 39.84″ × 15.94″ (1713 × 1012 × 405 mm) |
| Weight without Stand | 71.2 lb (32.3 kg) |
| Weight with Stand | 74.9 lb (34 kg) |
| VESA Mounting Pattern | 300 × 300 mm |
| In the Box | |
| Included Accessories | AC Power Cord, Batteries, Quick Setup Guide, Table Top Stand, Voice Remote Control |
| Warranty | |
| Manufacturer Warranty | 1-Year Limited Warranty |











